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meet ellen@2x

Before I tell you about the teal door, I have to set the record straight. Several of you have expressed concern that Serendipity may be closing. Admittedly, it may appear that we’re liquidating our merchandise to close, but nothing could be further from the truth.

Earlier this year, I mentioned that the store was undergoing a transformation and that things would be changing quite dramatically. We are in the midst of our transformation right now, so there will continue to be tweaks and adjustments as we move toward our goal of being YOUR creative fiber arts resource center.

ellen blog picThere are LOTS of terrific things to come. So, no, the shop is not closing. In fact, I’ve never been more excited about (or more certain of) the incredible future we have before us. I can’t share with you exactly where we’re headed (yet), but I assure you that it’s AWESOME!!! And you’re going to L-O-V-E it!!!

Now in the newsletter, I promised to tell you a little bit more about myself, and I’m not one to break promises! So here are a few questions that were posed to me, and my answers.

Why the blue door?

Teal is our signature color and that’s why I decided to paint the door such a bright and happy color! Hopefully, it announces to the world that Serendipity is a happy place and a place that they should come and visit. An added bonus is that we can now tell folks who are trying to find us that we’re in The Downtown Plaza and we’re the shop with the teal door! (Teal is also my very favorite color – it’s the first color you see when you look in my closet, too!)

How old is your oldest UFO?

My oldest UFO from my most recent incarnation as a knitter (since I added the knitting department to Serendipity) is 12 years old. It’s a (half-finished) scarf knitted in a gorgeous hand painted thick and thin yarn by Schaeffer Yarns. Actually, now that you’ve reminded me of it, I think I’ll see if I can find it to finish for this winter



September 16, 2015 by Yarn Shop Girl

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